Davinci Vixen. the story
Brief: DaVinci Vixen sought to create a luxury fragrance brand that exuded power, grace, and sophistication. The challenge was designing a experience that would leave a lasting, memorable impression on high-end consumers.
Creative Brief: DaVinci Vixen represents refinement and luxury in every scent. We designed a bold, timeless brand mark paired with a sophisticated color palette, ensuring every touchpoint—from packaging to marketing—reinforced the brand’s high-end allure.
Key Marketing Designs
We designed elegant, refined labels for DaVinci Vixen, capturing the brand’s luxurious essence and sophistication. The clean, modern design enhances the perfume’s image, creating an irresistible allure. To amplify the brand’s presence, we also crafted impactful marketing billboards strategically placed at high-visibility touchpoints, such as shopping malls and business centers. This targeted approach ensures that DaVinci Vixen makes a lasting impression, inviting women to experience the elegance and power of the fragrance wherever they go.
The Brandmark
The brand mark we crafted for DaVinci Vixen embodies the soul of the brand itself: a bold eagle in flight. This eagle represents the empowerment, freedom, and grace that DaVinci Vixen offers through its luxurious fragrances, creams, oils, and more. Just as an eagle soars with confidence, the brand inspires women to embrace their inner strength and beauty. The sleek wordmark paired with this dynamic emblem signals the brand’s pursuit of elegance and prestige. With a refined color palette of blue, white, and gold, the mark evokes sophistication and exclusivity, perfectly reflecting DaVinci Vixen’s commitment to offering high-end, unforgettable fragrances.
Pure Exquisite Campaign
We also launched a 6-month campaign called “Clean, Pure, and Exquisite”, designed to forge a powerful, sensual connection with the everyday woman. This campaign highlighted the brand’s luxury and refined beauty, celebrating the unique allure and confidence that DaVinci Vixen embodies.
Conclusion
DaVinci Vixen is a luxurious fragrance brand designed for women who wish to leave a lasting impression. With refined, captivating scents that embody elegance and strength, DaVinci Vixen creates an irresistible allure. Each fragrance is carefully crafted to evoke confidence and sophistication, ensuring every woman who wears it stands out with undeniable charm and grace. It’s more than just a scent; it’s an experience—one that makes a statement and leaves a memorable, inviting impression wherever you go.