Dash . the story
Brief: Dash wanted a brand identity that conveyed speed, strength, and purpose. The challenge was creating an emblem that resonated with athletes while still appealing to everyday fitness enthusiasts.
Creative Brief: Dash Athletic Wear needed a bold identity that symbolized movement and momentum. We designed a dynamic logo featuring a visual representation of speed and agility, ensuring it would connect with both elite athletes and fitness-focused consumers alike.
Brandmark
The creation of a dynamic brand mark featuring four sleek swooshes in motion—symbolizing speed, agility, and the relentless pursuit of greatness. This bold emblem captures the essence of movement and momentum, representing the mark of a true champion.
Design Thinking
When paired with the bold, straight-lined wordmark, the design forms a visual lane—a symbol of the champion’s path. This seamless integration reinforces Dash’s commitment to those who move with purpose, break limits, and strive for greatness.
Marketing Deliverables
We designed bold marketing materials, eye-catching billboards, and the powerful “Push Harder. Dash Higher.”campaign. This message inspires athletes to break limits, embrace their unique style, and chase greatness with every move.
Color Aspect
Dash’s primary color palette is a clean, striking white, serving as a canvas for versatility and impact. The dynamic mark seamlessly adapts to any color, with bold variations in blue, black, orange, and green—each embodying energy, strength, and motion. This flexibility ensures Dash makes a statement, no matter the stage or color.
Conclusion
Dash is more than athletic wear—it’s a statement. Designed for those who move differently, it’s built for individuals who push limits, break molds, and embrace bold style with performance. Fusing innovation, comfort, and a fearless edge, Dash isn’t just about what you wear—it’s about how you move. Dash isn’t just athletic wear—it’s a statement. With a dynamic identity, bold campaigns, and a versatile mark built for champions, Dash empowers those who move differently to push harder, dash higher, and stand out.