Rave . the story
Brief: Rave needed a visual identity that communicated purity and natural beauty. The goal was to capture the essence of Greek craftsmanship while aligning with modern beauty standards.
Creative Brief: Rave’s commitment to natural, premium ingredients demanded a visual identity as pure as their products. We created a clean, sophisticated mark, incorporating natural elements with a modern touch. The result speaks to women who value authenticity and elegance.
Identity Mark
We designed a bold, clean wordmark for Rave, striking the perfect balance between simplicity and sophistication. The brand mark draws in women with its subtle elegance, making an immediate statement. Its refined design reflects the seamless connection between purity and beauty, embodying Rave’s core values and inviting every woman to embrace her natural, radiant self. The mark is not just a logo—it’s a symbol of confidence and grace. Alongside this, we created captivating billboards and marketing materials that reinforce the brand’s commitment to timeless beauty and purity.
Santorini Collection
For the Santorini Collection, we utilized an ocean blue and white color palette to create a distinct contrast from the original brown and cream tones, evoking the serene beauty of the Greek coast while maintaining the brand’s luxurious essence.
Conclusion
Rave is a premium beauty brand from Greece that celebrates the power of nature, offering a luxurious experience rooted in purity. With products crafted from the finest natural ingredients, Rave’s beauty line nourishes and enhances, allowing every woman to embrace her most radiant self. The exclusive Santorini collection, inspired by the breathtaking landscapes of Greece, elevates the brand’s commitment to nature, blending the essence of the island’s blue seas and white sands with sophisticated skincare. Rave invites you to indulge in a beauty experience that connects you to the earth’s natural wonders, empowering you to shine with confidence and grace.